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Our Place in the Ecosystem

As an advisory firm, our focus is on tailoring investor-ready services that bridge the gap between those raising and deploying capital across the continent’s venture ecosystem. 

Supporting an emerging startup on the path to scale requires more than capital; although necessary, it is not always sufficient. Capital enables founders to execute, but it doesn’t solve the hard problems of customer acquisition, retention, product-market fit etc. on its own. 

This is where AFI adds significant value for startups and investors. But without mentorship and knowledge transfer, high-potential companies will fail to grow into sustainable businesses. That growing investment will be rendered obsolete.

In identifying the challenges between pre-seed and growth, AFI guides founders on the path to showcasing an investor-ready companyThe work that will demonstrate an investor-ready business remains crucial to achieving the venture’s potential to scale.      

It’s why we offer non-financial, value-added services in the form of:


Knowledge – AfrInform

What early-stage founders need to know about raising capital. 

Technical support – Services for Startups

Level the path to investor readiness.


Take the next step with us.