Starter Services
Our starter services bring funding opportunities within sight
Deck Lab
Is your deck failing to position your startup for investment?
Remodel your deck with our expert review and optimisation service.
- Share of Deck Lab Guide (Digital Resource)
- Founder Presentation; Review; and Consultation (1hr.)
- Generation of Written Recommendation
- Final Discussion; Close out (1 hr.)
Fee: from $575
30-Minute Deck Lab Discovery Call
Case study
Deck Lab - First-time Fintech Founders
Background
The CEO of a Lagos-based FinTech startup initially reached out via LinkedIn prior to a 30-minute discovery call.
Problem
While Wave Africa’s co-founding duo brought significant product and engineering experience, they needed a collaborator who could bring fundraising expertise to the table and improve their first investor deck. Africa’s FinTech market is a crowded one, and the deck wasn’t communicating how the team was going to make a splash.
Action
With a flexible and efficient service suited to first-time fundraisers, we provided a deep-dive workshop on the existing deck and identified points for optimisation. We drew out a narrative that we knew would resonate with investors, giving the Wave Africa team a strong footing as they made the case that they could win in this market.
Result
The investor deck earned Wave Africa several positive inquiries from investors and advisors, creating a pipeline of promising leads which so often eludes a brand-new venture.
Testimonial
Gbenga displayed exceptional patience while guiding us, especially as we were first-time founders. His expertise was truly unparalleled.
Oluwatimilehin Omotoso
CEO, Wave Africa,FinTech
Pitch Check
Is your investor pitch not leaving that lasting impression?
Perfect your pitch with our tailored review and optimisation service.
- Share of Pitch Check Guide (Resource)
- Founder Pitch; Review; and Consultation (1 hr.)
- Review of the Founder pitch
- Generation of Written Recommendation
- Final Pitch; Final Feedback; Close out (1 hr.)
Fee: from $725
30-minute Pitch Check Discovery Call
Case study
Pitch Check - Elevating Student Founder Fit
Background
After delivering a presentation at the Rome Business School Nigeria, the AFI Director was approached by a student founder seeking to optimise his PropTech’s pitch ahead of an upcoming pitch competition.
Problem
Zibaah’s marketplace solution is addressing gaps in transparency and accessibility in Nigeria’s real estate sector. Despite being a second-time founder, Sunday Moses was facing time and resource constraints which only added to the urgency of the situation.
Action
AFI leveraged a proven suite for early-stage founders, tailored to various sectors and regional contexts. An expedited workshop and strategy session focused on working backward from an investor/audience perspective to refine the initial pitch deck and its delivery. The sessions established clear guidelines on what constitutes a competitive pitch. After aligning recommendations on content and copy, the client was in need of practice for the pitch.
Result
AFI’s pitch reviews and recorded sessions fostered clarity and confidence. Sunday Moses eventually secured first place in his pitch competition; as well as an award to ensure wider recognition and narrower positioning for onward investment.
Testimonial
Despite the tight deadline, Gbenga provided incredibly detailed and insightful feedback that significantly enhanced my pitch presentation. His guidance and expertise played a pivotal role in my success, as I emerged as the Best Pitch out of five other startups. Gbenga’s ability to identify key areas of improvement and offer actionable advice is unparalleled. I’m deeply grateful for the opportunity to work with Gbenga and highly recommend him to any startup founder seeking to refine their pitch and take their business to the next level.
Sunday Moses Ijeo
CEO, Zibaah, PropTech
Data Room
Is your data room not delivering on investor due diligence?
Build trust in your data room with our structured review and construction
- Data Room Presentation
- Provision of Kick Off Memo
- Creation of new Data Room Structure
- Delivery of Model DD Template
- Guidance across Population
- Close-Out Call
Fee: from $725
30-minute Data Room Discovery Call
Case study
Data Room - Driving Value
Background
Amitruck, a rapidly growing digital logistics provider, had a fast-approaching seed round. Facing some stringent due diligence requirements, typical in a more conservative funding market, they needed to pull together a number of moving parts to assemble an accurate snapshot of their company for investors.
Problem
Every company has a different investor portfolio, and it has different risks, challenges, and questions potential investors need answered. Working with Amitruck’s CEO, we were able to identify the key inputs needed for the data room, as well as the internal and external stakeholders who we needed to make a successful raise.
Action
AFI aligned expectations via strategic planning with the CEO and a comprehensive due diligence checklist, setting the right tone for investor trust and transparency. To ensure that nothing was missed in emails, we gathered information from the respective teams via custom forms that explained everything that we needed.
Result
Our efforts enabled investors in and outside of the continent to conduct a swift, painless due diligence process with everything they needed in one place. The result was an oversubscribed seed round of $4M and we remain proud to have supported its delivery.
Testimonial
We needed to ensure our data room was professionally done and that absolute transparency for our potential investors was upheld and initial trust and credibility established. Gbenga at AFI did an amazing job ensuring this was the case. I cannot recommend him enough.
Mark Mwangi
CEO, Amitruck, Logistics
FAQ
Who delivers the services?
Starter Services will be delivered by Client Lead, Gbenga Odimayo, with support from AFI’s design team.
Are investor introductions included in the services?
No. However, our starter solutions empower clients to optimise their investor outreach and build networks organically.
Are the starter services a fixed suite of services/sessions or are the individual offerings also available on their own?
Any combination of the services are available depending on your needs
How much do the services cost?
Pricing is indicative and based on various factors ie. the final number of slides (Deck Lab) for review. Final pricing is agreed upon via a written proposal after the discovery call.
Must I be a part of an incubator/accelerator cohort in order to engage?
Not required. Any tech founder/CEO can reach out. All you need is a deck or company data points. Please see About page for verticals of primary interest.