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Insights

AfrInform -
Your Companion

Our free resource is a capital raising companion for early-stage founders. We bridge the information gap between Africa’s most innovative companies and the most forward-thinking investors.

In Context

Who we are and what we do.

How our services enable early-stage 
founders to navigate the investment landscape

How far Africa’s startup ecosystem has come, and how far we think it could go

Africa has the world’s most entrepreneurial population. How is government policy helping, or hindering, these founders?

What do founders need to provide for their stakeholders? What resources are needed to succeed

Which three qualities are investors looking for? How best to demonstrate them?

Start Up

How AfrInform can catalyse the startup fundraising journey.

Three guiding principles to start your fundraising journey

Not every startup needs to raise capital. What are you trying to achieve with your raise, and how will it affect your long-term future?

Not all investors are created equal. What are the five stages of an early startup’s life, and what kind of investor should founders be looking for?

How will you know you’re ready to raise? And what are the 12 qualities needed to get there?

What we’ve learned helping early-stage startups throughout their first funding round

Step Up

Everything you need to prepare for your investor pitch.

What kind of deck do you need to prepare, and how to prepare it?

The size of your market opportunity can make or break your pitch. But there are several ways to anticipate what investors want to see. Which is best for you?

What is a data room, and how will it help you stand out to investors?

How will investors estimate your company’s value? And how can you go in knowing your company’s worth?

In View

Closing the information gap between investors and the most promising startups.

How do angel investors work, and what role could they play in your startup’s raise?

How does a venture capital firm work internally, and how will that affect your chances of success?

Frontier Archive

Our reports have detailed some of the most important recent trends influencing the world’s most promising frontier for emerging tech startups.

Beyond the Frontier

Examines Africa’s growth story, the investment landscape and provides country and sector analyses..

Finding the Frontier

Examining the trajectory of Africa’s growth story during COVID-19, ​including some of the key investment opportunities.​