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About AfrInform

Startup founders will drive Africa’s socio-economic transformation. The continent leads the world’s growth in new internet connections and smartphone market penetration. Our startup ecosystem has seen rapid growth in funding, and we see its massive potential to improve access to goods, services, and employment across the continent.

But at the fundraising stage, too many early-stage startups suffer from a 
lack of preparedness. And startup accelerators don’t have the resources to address their needs across the continent.

AfrInform is a one-stop resource for Africa’s early-stage tech startups preparing to raise the capital they need to grow. We go in-depth on each stage along the route to funding. We’re committed to closing the information gap between Africa’s most innovative companies and the world’s most forward-thinking investors.

In Context Start Up Step Up In View

In Context

      •
        Intro

        Who we are and what we do.

      •
        Our Place in the Ecosystem

        How our services enable early-stage 
founders to navigate the investment landscape

      •
        Our Continent in Context

        How far Africa’s startup ecosystem has come, and how far we think it could go

      •
        Policy in Context

        Africa has the world’s most entrepreneurial population. How is government policy helping, or hindering, these founders?

      •
        Founders in Focus

        What do founders need to provide for their stakeholders? What resources are needed to succeed

      •
        Investors In View

        Which three qualities are investors looking for? How best to demonstrate them?

      Start Up

          •
            Intro

            How AfrInform can catalyse the startup fundraising journey.

          •
            How to Start Raising Capital

            Three guiding principles to start your fundraising journey

          •
            Why Should a Startup Raise Capital?

            Not every startup needs to raise capital. What are you trying to achieve with your raise, and how will it affect your long-term future?

          •
            Choosing The Right Investor

            Not all investors are created equal. What are the five stages of an early startup’s life, and what kind of investor should founders be looking for?

          •
            When Are You Ready to Raise Capital?

            How will you know you’re ready to raise? And what are the 12 qualities needed to get there?

          •
            Tips

            What we’ve learned helping early-stage startups throughout their first funding round

          Step Up

              •
                Intro

                Everything you need to prepare for your investor pitch.

              •
                Deck: Intro

                What kind of deck do you need to prepare, and how to prepare it?

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                Deck: Market Size

                The size of your market opportunity can make or break your pitch. But there are several ways to anticipate what investors want to see. Which is best for you?

              •
                Data Room: Intro

                What is a data room, and how will it help you stand out to investors?

              •
                Data Room: Valuation

                How will investors estimate your company’s value? And how can you go in knowing your company’s worth?

              In View

                  •
                    Overview

                    Closing the information gap between investors and the most promising startups.

                  •
                    Angel Investors at Work

                    How do angel investors work, and what role could they play in your startup’s raise?

                  •
                    How VC works

                    How does a venture capital firm work internally, and how will that affect your chances of success?